Search

Quick Links

Insights.

marketing deep dive

Our insight articles are your marketing guides, designed to inform and inspire business leaders and professional marketers in everything from advertising and automation to word of mouth and web design.

43 Results

Why you need a business plan before a marketing strategy

You’ve got a brand spanking new or relatively young business. You have a good idea, a logo and a premises to house your small team of staff (or it could just be you!). All of this means you’re ready for some marketing, right? Not so fast.

Why you should be thinking about customer retention – not just acquisition

Depending on where your business is at in its journey, customer retention – the art of holding onto the customers you already have – might even be more important than customer acquisition.

Building a marketing funnel that drives valuable action

A marketing funnel is commonly known as the process of converting a visitor or browser into a paying, loyal customer – easy, right? Not so much. We have a closer look at each funnel stage and how you can drive consistent, valuable action for your business.

Improve your customer acquisition

The shifting sands of the marketplace mean that gaining new customers is an ongoing endeavour. It’s a simple enough concept, and yet the process of customer acquisition is complex and multi-faceted.

Brand equity

You might be familiar with the word “equity” from the finance world, but what does brand equity mean? Find out here and read about how you can strengthen your brand equity with our key actions.

Brand identity essentials

Brand identity encompasses how you communicate your values and offering, and the impression you leave on anyone who interacts with your brand. But why is it so important?

Why you need a marketing communication strategy

Strategy, strategy, strategy. It’s one of our favourite words at PIER, and with good reason. It boils down to three components: what you’re going to say, where you’re going to say it, and to whom.

How a custom website design affects user experience.

Research shows that most users will leave your website in the first 15 seconds of entering if they can't find what they're looking for. This is exactly why it’s crucial to have a well-designed, user-led custom website.

How to write a better marketing report (and why you should want to)

At first glance, the term “marketing report” may not conjure up the most exciting images. But the truth is that crafting a good marketing report for your business is essential, enlightening and potentially exciting.

What makes good packaging design?

In today’s digital world, it can be easy to overlook the importance of packaging design — after all, isn’t everyone shopping online these days? Does the physical, tangible manifestation of a product really matter? The research continues to show that it does.

Nurture your audience online with a 5 step Facebook funnel campaign

Funnel campaigns work hard to nurture an engaged audience over time. Learn how to set up a funnel campaign with our 5 step process.

We get closer to take your business further… the bottom line of marketing

In the market for better marketing? Read more about our strategic approach, and how we work alongside you to drive improvements to your bottom line.

Give your brand a check-up with our brand audit checklist

Discover new opportunities and touchpoints for your brand with our brand audit checklist. Read more in our latest blog.

Effective marketing promotional ideas for your business

As a business, your brand identity is a link between the emotional and functional connection people have with who you are, what you do and what makes you unique.

Staying connected through video

Using video allows you to connect with your network and community in a personal way, showing your businesses authenticity and building trust. Find out more in our video blog.

The ultimate guide to developing an effective marketing strategy

So, what of a marketing strategy? The way we see a marketing strategy is defining what you are seeking to achieve, what’s important to delivery and how you are going to achieve it. Marketing therefore needs to take a whole-business approach starting with the business’s objectives.