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Insights.

marketing deep dive

Our insight articles are your marketing guides, designed to inform and inspire business leaders and professional marketers in everything from advertising and automation to word of mouth and web design.

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6 Results

How a custom website design affects user experience.

Research shows that most users will leave your website in the first 15 seconds of entering if they can't find what they're looking for. This is exactly why it’s crucial to have a well-designed, user-led custom website.

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Marketing-led website development

What makes a good website and how do you know if yours measures up? Developing a website with your overall marketing objective at the forefront is key to reach your goals and drive valuable results for your business.

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Landing page optimisation for a successful online campaign

With a multitude of platforms available to deliver your campaign, it can be easy for your campaign to get lost in the noise. Cue landing pages!

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An investment in marketing pays the best interest

We look at why it has never been more important for organisations to invest in marketing, communication and advertising, because how a brand manages and reacts in a crisis will be remembered by consumers for years to come.

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Is outsourcing your marketing right for you, right now?

Once viewed as a way to cut costs and headcount from an organisation, outsourcing has become a mainstream strategy for businesses to streamline expenditure and create efficiencies to enable growth.

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Four SEO basics every website needs to have

Search Engine Optimisation, or SEO is vital to a high functioning website. SEO is designed to increase both the quantity and quality of traffic to your website that come through search engines, such as Google and Bing. There are many aspects to SEO from web copy to technical backend configurations.

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PIER Marketing is a full-service marketing agency. We elevate brands through strategically driven marketing activity and aspirational design. All to achieve organisational growth.

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