Search results for ‘social media’
What makes good packaging design?
In today’s digital world, it can be easy to overlook the importance of packaging design — after all, isn’t everyone shopping online these days? Does the physical, tangible manifestation of a product really matter? The research continues to show that it does.
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Nurture your audience online with a 5 step Facebook funnel campaign
Funnel campaigns work hard to nurture an engaged audience over time. Learn how to set up a funnel campaign with our 5 step process.
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Amplifying local awareness through brand strategy
Marshall – international leaders in cutting edge wireless headphones, earphones, portable speakers and home speakers – wanted to enhance local Australian brand awareness and product demand to increase traffic to online retailers through a new brand strategy.
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We got closer to take Summer Snow Juice further
Summer Snow Juice (SSJ) came to PIER for support to grow sales of its apple juice product range through grocery distribution, hospitality venues and online direct to consumers.
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Give your brand a check-up with our brand audit checklist
Discover new opportunities and touchpoints for your brand with our brand audit checklist. Read more in our latest blog.
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Effective marketing promotional ideas for your business
As a business, your brand identity is a link between the emotional and functional connection people have with who you are, what you do and what makes you unique.
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The ultimate guide to developing an effective marketing strategy
So, what of a marketing strategy? The way we see a marketing strategy is defining what you are seeking to achieve, what’s important to delivery and how you are going to achieve it. Marketing therefore needs to take a whole-business approach starting with the business’s objectives.
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School’s out
COVID-19 lockdown presented a new challenge to Mornington Secondary College – how could they convey what the school has to offer to prospective students and parents without the traditional school tour or open evenings?
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Research informed marketing resources
While now might not be the optimum time to achieve sign off for a research project, you still need to make decisions that inform your marketing strategy and promotional activity, so what to do?
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How to drive sales with digital marketing
Simply put, digital marketing includes all marketing activities that involve the internet. Find out more about digital marketing at PIER.
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Why a meaningful brand identity is important for business
Your brand identity is a link between the emotional and functional connection people have with who you are, what you do and what makes you unique. In the end, it's all about how people talk about you to others and the feelings they have towards your brand.
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We’ll watch out for you
MePACS was launching its new Solo personal alarm service on the Samsung Galaxy smart watch. While the watch was a more discreet version of their traditional personal alarm devices, they didn’t want the launch to be.
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Marketing trends for 2020
Oh marketing, you ever changing beast, you. Just when we’re getting a little bit comfortable, you go and move the goalposts. So buckle up whilst we explore what 2020 might have in store.
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